When someone says 3-D, the first thing people think about is 3-D movies. 3-D is a new technology that has seen a huge increase in popularity recently: nearly every animated movie and some live action movies are now released in theaters in 3-D form, in addition to the less expensive, traditional 2-D display. But this article talks about a new kind of 3-D in the works—hologram technology; or as the Associated Press puts it, “a technology far beyond 3-D movies and more like the “Star Wars” scene where a ghostly Princess Leia image pleads, ‘Help me, Obi-Wan Kenobi.’”
It’s interesting that the AP includes a Star Wars reference in the lead to describe the new technology when the word ‘hologram’ would have done the trick. Though Star Wars is a famous movie, the mention of one scene that people may not remember does not explain a new technology—though it may engage the reader’s interest. The reader doesn’t get a clear view of what this technology is and what it can be used for other than entertainment until the seventh paragraph: “it might allow doctors in multiple places around the world to collaborate on live surgery, he said. If the screen were placed flat on a table, they could get a 360-degree view by walking around, just as if the patient were lying there.” Indeed, the strength of the article is that it focuses less on the technical details of this new 3-D technology that few would understand or care about, and more on the potential uses and implications.
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